Motif Investing

Investing with Motif works in just a few simple steps:

How It Works

Find investing ideas. We look for trends, ideas and world events that could create an investment opportunity.
Build portfolios. Motif Investing finds related stocks and intelligently weight them based on exposure to the idea.
You tailor the portfolio. Slider bars make it easy to change weights. Add or delete any stock/ETF until you have what you want.
Buy for just $9.95. No matter how much you customize, buy up to 30 stocks or ETFs in one motif for a total $9.95 commission.

Seek to Diversify Across a Single Theme or Idea

A motif is a carefully researched and intelligently weighted portfolio of up to 30 stocks that reflect real-world trends and investment ideas. Get inspired by one of nearly 100 motifs in our catalog.

Get Diversified Portfolio

Explore Catalog

Control What You Buy

Customize any motif, or build your own from scratch. Easily add stocks, delete stocks, or change their weightings.

Control What You Buy

Enjoy Low-Cost Trades

You'll pay a total commission of $9.95 to buy a motif - which contains as many as 30 stocks. That's all. You can invest as much as you like, or start with as little as $250 in a motif.

Take Motif With You

The Motif Explorer app, available for download at the Apple app store, lets you stay on top of investing ideas no matter where you are. Monitor motif performance, find new ideas, and review performance charts.

Stay Safe and Secure

We use an advanced electronic firewall and SSL technology to keep your information and transactions secure. And, we use multi-factor authentication when you sign in.

Get Started

Facts

Management Type: Advisor-Executed Trades
Portfolio Composition: Stocks

Optimizations

Automatic Rebalancing
Rebalance Recommendations

Free Trial

Minimum Balance

$250

Mobile Support

Related News

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Is Ginkgo’s synthetic-biology story worth $15 billion? - MIT Technology Review - Tue Aug 24 07:00:00 UTC 2021
Motif Investing Announces Plans To Shut Down In May - Financial Advisor Magazine - Thu Apr 23 07:00:00 UTC 2020
Motif Investing closes - InvestmentNews - Mon Apr 20 07:00:00 UTC 2020
Investing Platform Motif to Shut Down - ThinkAdvisor - Sat Apr 18 07:00:00 UTC 2020
Synthetic biology firm Ginkgo Bioworks goes public via SPAC - Fast Company - Fri Sep 17 14:30:31 UTC 2021
Schwab Acquires Motif Investing Tech, Intellectual Property - WealthManagement.com - Fri May 08 07:00:00 UTC 2020
What is Motif Investing? - Global Banking And Finance Review - Fri Jun 29 07:00:00 UTC 2018
Ginkgo Boasts Banner Year with Collabs, Breakthroughs and SPAC Deal - BioSpace - Thu Aug 19 07:00:00 UTC 2021
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Thematic Brokerage Platform Motif to Close - WealthManagement.com - Sat Apr 18 07:00:00 UTC 2020
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Motif FoodWorks Announces $226 Million Series B Funding Round - PRNewswire - Wed Jun 16 07:00:00 UTC 2021
Motif’s Shutdown Seen as ‘Tip of the Iceberg’ - ThinkAdvisor - Thu Apr 23 07:00:00 UTC 2020
Motif Investing: How to Invest Around a Theme - Bloomberg - Thu Oct 08 07:00:00 UTC 2015
Charles Schwab Completes Acquisition of Motif's Technology Capabilities - Business Wire - Tue Jun 23 07:00:00 UTC 2020
Tech Startup Financing Hits Records as Giant Funds Dwarf Venture Capitalists - The Wall Street Journal - Sun Aug 01 07:00:00 UTC 2021
Stock Investment And Wealth Management Service Motif Investing Raises $35 Million - TechCrunch - Thu May 08 07:00:00 UTC 2014
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Motif Investing Review 2020: Fees, Returns, Services, and Competitors - Business Insider - Tue Jan 14 08:00:00 UTC 2020
Motif to End ETF Indexing Deal With Goldman - ThinkAdvisor - Mon Apr 20 07:00:00 UTC 2020
Pioneering fintech Motif Investing shuts down as Charles Schwab, others, eat its lunch - San Francisco Business Times - San Francisco Business Times - Wed May 06 07:00:00 UTC 2020
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Morningstar Partnering With TIFIN's Magnifi on Direct Indexing - Wealth Management - Thu Aug 05 07:00:00 UTC 2021
The best anti-fatigue kitchen mat - New York Daily News - Fri Sep 10 19:30:00 UTC 2021
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Motif Investing and Pacific Life Launch SRI Firm - WealthManagement.com - Mon Mar 23 07:00:00 UTC 2015
Vanguard to Acquire Direct Indexing Platform Just Invest - Wealth Management - Tue Jul 13 07:00:00 UTC 2021
Dior Has Officially Launched Its Australian Online Store and It's Divine - POPSUGAR Australia - Fri Sep 17 04:12:53 UTC 2021
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Schwab to Buy Motif's Technology in All-Cash Deal - ThinkAdvisor - Thu May 07 07:00:00 UTC 2020
Motif Investing Review 2021 | My Thoughts and Personal Experience - The Dough Roller - Wed Jul 29 07:00:00 UTC 2020
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Motif Bio: Lessons from a failed pharma - Investors Chronicle - Wed Jun 16 07:00:00 UTC 2021
Motif Helps You Invest In The Things You Care Aoout - Digital Trends - Tue Apr 19 07:00:00 UTC 2016
Charles Schwab wants to be more Stitch Fix than Costco as it focuses on personalized investment services - San Francisco Business Times - San Francisco Business Times - Tue Feb 02 08:00:00 UTC 2021
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What BlackRock’s Latest Deal Means for Rivals, Advisors - ThinkAdvisor - Tue Nov 24 08:00:00 UTC 2020
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Motif Bio Fails to Pass Resolutions for Takeover, Will Cancel Shares - MarketWatch - Mon Jun 14 07:00:00 UTC 2021
Motif and Goldman Sachs launch new, co-branded indices for better performing ETFs - TechCrunch - Thu Mar 07 08:00:00 UTC 2019
Responsible robo-advisor Motif shuts down, with Folio and Charles Schawb divvying up the business - ImpactAlpha - Mon May 11 07:00:00 UTC 2020
Robo Advisors 2020: There's Work To Be Done Pushing Investors Toward Balance - Investopedia - Tue Oct 13 07:00:00 UTC 2020
After RIA pilot test soars, Vanguard Group buys Just Invest, to counter disruption bids by rivals in the direct indexing game - RIABiz - Tue Jul 13 07:00:00 UTC 2021
Motif Launches the First Free Direct Indexing Product With $10000 Minimum - Business Wire - Fri Nov 15 08:00:00 UTC 2019
Plant-Based Food Tech Startup Motif FoodWorks Raises $226M In Series B Round - CleanTechnica - Wed Jun 23 07:00:00 UTC 2021
Epigenetics Market To Reach USD 36.52 Billion By 2028 With CAGR of 18.8% | Reports and Data - EIN News - Tue Sep 14 13:45:00 UTC 2021
Schwab Completes Motif Deal, Adds Staffing Info for RIAs - ThinkAdvisor - Wed Jun 24 07:00:00 UTC 2020
Thematic Brokerage Platform Motif Calls It Quits - Barron's - Tue Apr 21 07:00:00 UTC 2020
Nature's Fynd closes $350M investment round - Food Dive - Mon Jul 19 07:00:00 UTC 2021
Motif Introduces Investing Without Compromise, Launches Motif Impact Portfolios to Align Personal Values and Financial Goals - Business Wire - Tue Mar 07 08:00:00 UTC 2017
How Jailed Fraudster Angela Gulbenkian Took Advantage of the Art World’s Love of Power to Turn Scamming Into a Fine Art - artnet News - Tue Sep 14 06:00:53 UTC 2021
This Ex-Microsoft Exec Will Not Sleep Until He Reinvents Investing - Business Insider - Mon Jun 04 07:00:00 UTC 2012
The Best Knits And Cardigans To Ease You Into A Stylish Fall - Forbes - Mon Sep 13 13:32:15 UTC 2021
Motif FoodWorks Appoints New Chief Supply Chain Officer - PRNewswire - Thu Jul 01 07:00:00 UTC 2021
'Several of the largest RIA firms' move assets to Ethic, enough for Fidelity Investments to join the start-up's $29 million B round - RIABiz - Wed Mar 31 07:00:00 UTC 2021
Wealth management platform Oranj to close at year end - Citywire USA - Wed Nov 18 08:00:00 UTC 2020
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23. Motif Investing - CNBC - Tue May 12 07:00:00 UTC 2015
Motif Impact Portfolios Overview - Seeking Alpha - Wed Mar 08 08:00:00 UTC 2017
Motif FoodWorks Previews Transformative Food-Technologies for Meat Alternatives - PRNewswire - Tue Jun 22 07:00:00 UTC 2021
Online Brokerage Space Should Remain Rich Source Of M&A - S&P Global - Mon Nov 09 08:00:00 UTC 2020
Morgan Stanley's Eaton Vance deal yields a golden nugget-- Parametric--and a means to own the direct-indexing super trend -- at a bargain $7 billion - RIABiz - Tue Oct 13 07:00:00 UTC 2020
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The Best Impact Investing Apps - Kiplinger's Personal Finance - Wed Oct 09 07:00:00 UTC 2019
The Perils of a 'Frankenstein' Tech Stack - WealthManagement.com - Fri May 15 07:00:00 UTC 2020
Motif FoodWorks preps commercial production for its first ingredient - TechCrunch - Thu Oct 01 07:00:00 UTC 2020
Should You Follow Vanguard Into Direct Indexing? - Morningstar.com - Tue Aug 10 07:00:00 UTC 2021
Addicted to Caffeine, Love Drones, Scared of Ebola? There's a Motif for that! - Yahoo Finance - Fri Nov 07 08:00:00 UTC 2014
TRADING UPDATES: Motif Bio takeover called off; Yamana buys at Wasamac - Morningstar - Mon Jun 14 07:00:00 UTC 2021
With the action at Motif, Folio and Parametric as exhibits, RIAs may be on the verge of buying investments more like Spotify music, less like CDs - RIABiz - Mon Jun 22 07:00:00 UTC 2020
The Drawbacks of Direct Indexing - ThinkAdvisor - Tue Aug 17 07:00:00 UTC 2021
More Than Bitcoin: Motif Launches Blockchain Thematic Portfolio - Business Wire - Wed Feb 28 08:00:00 UTC 2018
Despite tepid net flows in 2020, Aperio finds its white knight; BlackRock makes a deal to compete with buyers of Parametric, Motif and Folio - RIABiz - Fri Nov 27 08:00:00 UTC 2020
Goldman Sachs adds 'vanilla' robo as Marcus bank topping and -- behold -- a warning shot for taking on Robinhood for retail trades - RIABiz - Thu Feb 18 08:00:00 UTC 2021
Investopedia 2019 Best Robo-Advisors Awards - Investopedia - Thu Sep 19 07:00:00 UTC 2019
Why Buffett's shareholder letter is required reading for investors — and other CEOs - MarketWatch - Fri Feb 12 08:00:00 UTC 2021
Goldman Sachs partners with Motif on thematic ETFs - ETF Strategy - Mon Mar 11 07:00:00 UTC 2019
Every NBA Team's Most Underrated Player - Bleacher Report - Sat Aug 21 11:54:18 UTC 2021
Have an investing idea? Build your own theme-based ETF - CNBC.com - Tue Jun 17 07:00:00 UTC 2014
Canada Green Lights the Country's Second Crypto ETF - ETFdb.com - Thu Feb 18 08:00:00 UTC 2021
The Best Online Brokers for 2021: The Rise of the Individual Investor and Fintech Apps - Barron's - Sat Feb 27 08:00:00 UTC 2021
Motif FoodWorks Announces New Partnerships to Improve Taste and Experience in Plant-based Foods - PRNewswire - Tue Aug 03 07:00:00 UTC 2021
Motif™ Launches New Photo Canvas Prints Enabling Users to Turn Photos Into Art - PRNewswire - Thu Jul 15 07:00:00 UTC 2021
Schwab's Winter Update Has Some Strategy Nuggets - Morningstar.com - Tue Feb 02 08:00:00 UTC 2021
Motif FoodWorks Gains Exclusive Access to Transformative Plant-Based Technologies - PRNewswire - Thu May 13 07:00:00 UTC 2021
7 Robo Advisors That Make Investing Effortless - Forbes - Thu Feb 05 08:00:00 UTC 2015
Charles Schwab Is Quietly One of the Biggest Banks in America. That's a Problem. - Institutional Investor - Sun Oct 04 07:00:00 UTC 2020
As Motif exits stock-bundle game, Schwab piles in with 'Slices,' fulfilling a pledge to offer free fractional shares - RIABiz - Wed May 06 07:00:00 UTC 2020
This Fintech ETF Could Be What Robinhood Investors Need - ETF Trends - Tue Oct 13 07:00:00 UTC 2020
Motif FoodWorks: A Food Technology Company - Nanalyze - Wed Jul 21 07:00:00 UTC 2021
What's Firing Up Wall Street’s $300B Custom-Index Boom? - ThinkAdvisor - Sat Nov 28 08:00:00 UTC 2020
Motif FoodWorks Opens New Home for Plant-Based Food Innovation - PRNewswire - Thu Dec 17 08:00:00 UTC 2020
Vanguard could propel values-based direct indexing from niche to essential - InvestmentNews - Thu Jul 15 07:00:00 UTC 2021
Goldman Sachs to merge five thematic ETFs - ETF Strategy - Mon Oct 26 07:00:00 UTC 2020
IN BRIEF: Motif Bio expects market capitalisation of GBP16.2 million - Morningstar - Wed May 26 07:00:00 UTC 2021
JP Morgan To Grant IPO Access To Everyone - TechCrunch - Wed Oct 21 07:00:00 UTC 2015

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