Motif Investing

Investing with Motif works in just a few simple steps:

How It Works

Find investing ideas. We look for trends, ideas and world events that could create an investment opportunity.
Build portfolios. Motif Investing finds related stocks and intelligently weight them based on exposure to the idea.
You tailor the portfolio. Slider bars make it easy to change weights. Add or delete any stock/ETF until you have what you want.
Buy for just $9.95. No matter how much you customize, buy up to 30 stocks or ETFs in one motif for a total $9.95 commission.

Seek to Diversify Across a Single Theme or Idea

A motif is a carefully researched and intelligently weighted portfolio of up to 30 stocks that reflect real-world trends and investment ideas. Get inspired by one of nearly 100 motifs in our catalog.

Get Diversified Portfolio

Explore Catalog

Control What You Buy

Customize any motif, or build your own from scratch. Easily add stocks, delete stocks, or change their weightings.

Control What You Buy

Enjoy Low-Cost Trades

You'll pay a total commission of $9.95 to buy a motif - which contains as many as 30 stocks. That's all. You can invest as much as you like, or start with as little as $250 in a motif.

Take Motif With You

The Motif Explorer app, available for download at the Apple app store, lets you stay on top of investing ideas no matter where you are. Monitor motif performance, find new ideas, and review performance charts.

Stay Safe and Secure

We use an advanced electronic firewall and SSL technology to keep your information and transactions secure. And, we use multi-factor authentication when you sign in.

Get Started

Facts

Management Type: Advisor-Executed Trades
Portfolio Composition: Stocks

Optimizations

Automatic Rebalancing
Rebalance Recommendations

Free Trial

Minimum Balance

$250

Mobile Support

Related News

Motif Investing Announces Plans To Shut Down In May - Financial Advisor Magazine - Thu Apr 23 07:00:00 UTC 2020
Investing Platform Motif to Shut Down - ThinkAdvisor - Sat Apr 18 07:00:00 UTC 2020
Motif Investing To Close - ETF.com - Tue Apr 21 07:00:00 UTC 2020
Charles Schwab Completes Acquisition of Motif's Technology Capabilities - Business Wire - Tue Jun 23 07:00:00 UTC 2020
Motif’s Shutdown Seen as ‘Tip of the Iceberg’ - ThinkAdvisor - Thu Apr 23 07:00:00 UTC 2020
Motif to End ETF Indexing Deal With Goldman - ThinkAdvisor - Mon Apr 20 07:00:00 UTC 2020
Charles Schwab, Folio Investing and maybe Goldman Sachs are splitting up Motif accounts, employees and indices - Financial Planning - Wed May 13 07:00:00 UTC 2020
ATM update: Ras Al Khaimah to invest $136mln in tourism sector - ZAWYA - Sun May 16 07:00:00 UTC 2021
What is Motif Investing? | Global Banking & Finance Review - Global Banking And Finance Review - Fri Jun 29 07:00:00 UTC 2018
Schwab to buy tech assets of shuttered portfolio software firm Motif - Citywire USA - Fri May 08 07:00:00 UTC 2020
Schwab Completes Motif Deal, Adds Staffing Info for RIAs - ThinkAdvisor - Wed Jun 24 07:00:00 UTC 2020
Small Cap Wrap - Boku, Deltex Medical Group, Ethernity Networks and more... - Proactive Investors UK - Thu May 27 07:00:00 UTC 2021
How to Make Money with Motif Investing for Beginners - The Dough Roller - Mon Dec 07 08:00:00 UTC 2020
Pioneering fintech Motif Investing shuts down as Charles Schwab, others, eat its lunch - San Francisco Business Times - San Francisco Business Times - Wed May 06 07:00:00 UTC 2020
Motif Investing Review 2020: Fees, Returns, Services, and Competitors - Business Insider - Tue Jan 14 08:00:00 UTC 2020
Motif Investing Review 2021 | My Thoughts and Personal Experience - The Dough Roller - Wed Jul 29 07:00:00 UTC 2020
Luxury never goes out of style on Madison Avenue - Crain's New York Business - Tue Jun 08 12:00:00 UTC 2021
To leapfrog ahead in direct indexing, Schwab to buy Motif technology and hire Hardeep Walia and much of his staff - RIABiz - Thu May 07 07:00:00 UTC 2020
Motif Gets $25M Series C Led By Goldman Sachs For Its Theme-Based Stock Investment Platform - TechCrunch - Fri Apr 12 07:00:00 UTC 2013
Is Motif Investing Right for Your Investing Motif? Is it Worth It? - The Dough Roller - Sun Dec 06 08:00:00 UTC 2020
Charles Schwab wants to be more Stitch Fix than Costco as it focuses on personalized investment services - San Francisco Business Times - San Francisco Business Times - Tue Feb 02 08:00:00 UTC 2021
What BlackRock’s Latest Deal Means for Rivals, Advisors - ThinkAdvisor - Tue Nov 24 08:00:00 UTC 2020
Responsible robo-advisor Motif shuts down, with Folio and Charles Schawb divvying up the business - ImpactAlpha - Mon May 11 09:13:26 UTC 2020
PitchBook Wall Street wins signal the start of a synthetic biology revolution 11 hours ago - PitchBook News & Analysis - Mon Jun 07 06:06:30 UTC 2021
Goldman Sells Folio's Retail Unit, Keeps RIA Business - ThinkAdvisor - Fri Dec 04 08:00:00 UTC 2020
Robo Advisors 2020: There's Work To Be Done Pushing Investors Towards Balance - Investopedia - Tue Oct 13 07:00:00 UTC 2020
4. Motif Investing - CNBC.com - Tue Jun 17 07:00:00 UTC 2014
Will Charles Schwab expand into crypto trading? - San Francisco Business Times - San Francisco Business Times - Thu Apr 22 07:00:00 UTC 2021
Why Charles Schwab is gobbling up Motif's technology - San Francisco Business Times - San Francisco Business Times - Fri May 08 07:00:00 UTC 2020
With the action at Motif, Folio and Parametric as exhibits, RIAs may be on the verge of buying investments more like Spotify music, less like CDs - RIABiz - Mon Jun 22 07:00:00 UTC 2020
The Next Frontier: Motif Introduces Artificial Intelligence Portfolio - Business Wire - Tue Mar 27 07:00:00 UTC 2018
Motif Launches the First Free Direct Indexing Product With $10000 Minimum - Business Wire - Fri Nov 15 08:00:00 UTC 2019
Wealth management platform Oranj to close at year end - Citywire USA - Wed Nov 18 08:00:00 UTC 2020
What Happens If Your Stockbroker Shuts Down? - Forbes - Tue Jul 21 07:00:00 UTC 2020
Motif Helps You Invest In The Things You Care Aoout - Digital Trends - Tue Apr 19 07:00:00 UTC 2016
Robo Advisory Software Market 2021 Global Demand and Emerging Trends by 2028- Kaspersky Lab, Invesco, Bambu, RobotFX, Peak Sales Recruiting, AdvisorEngine, nummularii – KSU | The Sentinel Newspaper - KSU | The Sentinel Newspaper - Thu Jun 10 12:11:27 UTC 2021
Motif Introduces Investing Without Compromise, Launches Motif Impact Portfolios to Align Personal Values and Financial Goals - Business Wire - Tue Mar 07 08:00:00 UTC 2017
News Analysis: Sudden fintech shutdown raises questions - Citywire USA - Thu Dec 10 08:00:00 UTC 2020
'Several of the largest RIA firms' move assets to Ethic, enough for Fidelity Investments to join the start-up's $29 million B round - RIABiz - Wed Mar 31 07:00:00 UTC 2021
Motif FoodWorks Strengthens Leadership Team with New VP of Business Development and Partnerships - PRNewswire - Tue Apr 06 07:00:00 UTC 2021
How does Motif make money? - VatorNews - Mon Oct 10 07:00:00 UTC 2016
Motif and Goldman Sachs launch new, co-branded indices for better performing ETFs - TechCrunch - Thu Mar 07 08:00:00 UTC 2019
Man behind new machine-driven ETFs says this is the future of investing - CNBC - Tue Mar 12 07:00:00 UTC 2019
Morgan Stanley's Eaton Vance deal yields a golden nugget-- Parametric--and a means to own the direct-indexing super trend -- at a bargain $7 billion - RIABiz - Tue Oct 13 07:00:00 UTC 2020
Goldman Sachs to merge five thematic ETFs - ETF Strategy - Mon Oct 26 07:00:00 UTC 2020
Retirees are Increasingly Buried in Debt -- Home Equity Could Offer a Solution - TheStreet - Tue Feb 23 08:00:00 UTC 2021
JPMorgan Backs an Online Broker, Motif Investing - The New York Times - New York Times - Thu May 08 07:00:00 UTC 2014
Motif FoodWorks preps commercial production for its first ingredient - TechCrunch - Thu Oct 01 07:00:00 UTC 2020
Motif Impact Portfolios Overview - Seeking Alpha - Wed Mar 08 08:00:00 UTC 2017
Despite tepid net flows in 2020, Aperio finds its white knight; BlackRock makes a deal to compete with buyers of Parametric, Motif and Folio - RIABiz - Fri Nov 27 08:00:00 UTC 2020
IN BRIEF: Motif Bio progresses reverse takeover, expects AIM return - Morningstar - Mon Mar 29 07:00:00 UTC 2021
Goldman-Folio Deal: The Pros and Cons - ThinkAdvisor - Wed Jun 10 07:00:00 UTC 2020
This Fintech ETF Could Be What Robinhood Investors Need - ETF Trends - Tue Oct 13 07:00:00 UTC 2020
This Ex-Microsoft Exec Will Not Sleep Until He Reinvents Investing - Business Insider - Mon Jun 04 07:00:00 UTC 2012
Where Charles Schwab Stands on 3 Key Acquisitions - The Motley Fool - Sat Jun 27 07:00:00 UTC 2020
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What's Firing Up Wall Street’s $300B Custom-Index Boom? - ThinkAdvisor - Sat Nov 28 08:00:00 UTC 2020
The Best Impact Investing Apps - Kiplinger's Personal Finance - Wed Oct 09 07:00:00 UTC 2019
Motif FoodWorks Gains Exclusive Access to Transformative Plant-Based Technologies - PRNewswire - Thu May 13 07:00:00 UTC 2021
Goldman Sachs To Acquire RIA Custodian Folio Investing (FA Magazine, May 15, 2020) - Financial Advisor Magazine - Fri May 15 07:00:00 UTC 2020
Goldman to Buy Folio Financial, Venture Into RIA Custody - AdvisorHub - Thu May 14 07:00:00 UTC 2020
IN BRIEF: Motif Bio Making Progress On UK Drug Development Firm Buy - Morningstar - Wed Jan 27 08:00:00 UTC 2021
Schwab’s Bettinger: More Job Cuts Ahead - ThinkAdvisor - Wed Oct 28 07:00:00 UTC 2020
Motif FoodWorks Opens New Home for Plant-Based Food Innovation - PRNewswire - Thu Dec 17 08:00:00 UTC 2020
Canada Green Lights the Country's Second Crypto ETF - ETFdb.com - ETFdb.com - Thu Feb 18 08:00:00 UTC 2021
Investopedia 2019 Best Robo-Advisors Awards - Investopedia - Thu Sep 19 07:00:00 UTC 2019
Schwab Closes on TD Ameritrade Acquisition - The Motley Fool - Tue Oct 06 07:00:00 UTC 2020
Goldman Sachs Merges 5 Thematic ETFs - ThinkAdvisor - Mon Nov 09 08:00:00 UTC 2020
Folio Investing Review: Diversify Your Portfolio with Ease - Investment U - Wed May 27 07:00:00 UTC 2020
As Motif exits stock-bundle game, Schwab piles in with 'Slices,' fulfilling a pledge to offer free fractional shares - RIABiz - Wed May 06 07:00:00 UTC 2020
Could Domino's Pizza Be a Millionaire-Maker Stock? - The Motley Fool - Wed Oct 14 07:00:00 UTC 2020
2 ETF Stories Worth Watching - ETF.com - Fri Aug 10 07:00:00 UTC 2018
Goldman Sachs Takes On 'ARKK' Upstart - ETF.com - Thu Nov 12 08:00:00 UTC 2020
Who actually uses robo advisors? New data reveals surprising answers - Financial Planning - Fri Sep 11 07:00:00 UTC 2020
Active Motif Partners with Arima Genomics to Launch End-to-End Hi-C Service - PRNewswire - Tue Feb 09 08:00:00 UTC 2021
The Best Online Brokers for 2021: The Rise of the Individual Investor and Fintech Apps - Barron's - Sat Feb 27 08:00:00 UTC 2021
9 best women’s sun hats you’ll love wearing all summer long - The Independent - Wed Jun 02 07:00:00 UTC 2021
Why Buffett's shareholder letter is required reading for investors — and other CEOs - MarketWatch - Fri Feb 12 08:00:00 UTC 2021
Goldman Sachs partners with Motif on thematic ETFs - ETF Strategy - Mon Mar 11 07:00:00 UTC 2019
More Than Bitcoin: Motif Launches Blockchain Thematic Portfolio - Business Wire - Wed Feb 28 08:00:00 UTC 2018
4 Investing Themes for the 2020s - The Motley Fool - Sun May 24 07:00:00 UTC 2020
Full Stash Review: Merits, Demerits and How It Compares to Its Counterparts - Coinspeaker - Sun Aug 02 07:00:00 UTC 2020
Fidelity Loses Top Slot: Q2 Robo Report - ThinkAdvisor - Mon Aug 10 07:00:00 UTC 2020
Motif™ Launches Motif 2.0 for iOS With Upgraded Features to Help Seamlessly Create Stunning, Personalized Photo Books - PRNewswire - Thu Nov 05 08:00:00 UTC 2020
Motif Labs Inks Manufacturing Agreement With Popular US-Based Cannabis Brand Spherex - Canada NewsWire - Thu Nov 12 08:00:00 UTC 2020
Here's Why Charles Schwab Brokerage Fans Are Die Hard - Investor's Business Daily - Mon Jan 25 08:00:00 UTC 2021
The 7 Best New ETFs of 2019 - Kiplinger's Personal Finance - Fri Nov 08 08:00:00 UTC 2019
Another Index Provider Preps Coronavirus Funds - AdvisorHub - Fri Apr 24 07:00:00 UTC 2020
ICE ETF Hub expands custom basket program - ETF Strategy - Tue Nov 03 08:00:00 UTC 2020
Personal Capital sells to Empower Retirement in $1B deal - Financial Planning - Mon Jun 29 07:00:00 UTC 2020
Trade Ledger Raises £13.5M in Series A Funding - FinSMEs - Tue Feb 09 08:00:00 UTC 2021
Motif Bio shares suspended from trading - ShareCast - Wed Jul 29 07:00:00 UTC 2020
Charles Schwab Is Quietly One of the Biggest Banks in America. That's a Problem. - Institutional Investor - Sun Oct 04 07:00:00 UTC 2020
2 Ways How to Buy IPO Stocks before First Day of Trading - Nanalyze - Fri Jan 15 08:00:00 UTC 2016
Motif Labs Completes First Shipment of Formulated Cannabis Distillate to New Brunswick-Based Licensed Producer - Canada NewsWire - Tue Nov 03 08:00:00 UTC 2020
Best Places to Open an IRA – Forbes Advisor - Forbes - Tue Jul 30 07:00:00 UTC 2019
7 Robo Advisors That Make Investing Effortless - Forbes - Thu Feb 05 08:00:00 UTC 2015
Could Fermentation Power The Future Of Plant-Based Foods? Motif FoodWorks Thinks Yes. - Forbes - Tue Sep 08 07:00:00 UTC 2020
Investing in Fintech Companies and Stocks - Nanalyze - Thu Jun 04 14:17:36 UTC 2020
Active Motif launches a portfolio of recombinant COVID-19 antibodies; the first full human antibodies derived from patients infected with the 2019 Coronavirus, now available for research and commercial use - PRNewswire - Thu Apr 09 07:00:00 UTC 2020

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