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  3. Motif Investing

investmentProvider.investmentProvider.displayName Motif Investing

Investing with Motif works in just a few simple steps:

How It Works

  1. Find investing ideas. We look for trends, ideas and world events that could create an investment opportunity.
  2. Build portfolios. Motif Investing finds related stocks and intelligently weight them based on exposure to the idea.
  3. You tailor the portfolio. Slider bars make it easy to change weights. Add or delete any stock/ETF until you have what you want.
  4. Buy for just $9.95. No matter how much you customize, buy up to 30 stocks or ETFs in one motif for a total $9.95 commission.

Seek to Diversify Across a Single Theme or Idea

A motif is a carefully researched and intelligently weighted portfolio of up to 30 stocks that reflect real-world trends and investment ideas. Get inspired by one of nearly 100 motifs in our catalog.

Get Diversified Portfolio

Explore Catalog

Control What You Buy

Customize any motif, or build your own from scratch. Easily add stocks, delete stocks, or change their weightings.

Control What You Buy

Enjoy Low-Cost Trades

You'll pay a total commission of $9.95 to buy a motif - which contains as many as 30 stocks. That's all. You can invest as much as you like, or start with as little as $250 in a motif.

Take Motif With You

The Motif Explorer app, available for download at the Apple app store, lets you stay on top of investing ideas no matter where you are. Monitor motif performance, find new ideas, and review performance charts.

Stay Safe and Secure

We use an advanced electronic firewall and SSL technology to keep your information and transactions secure. And, we use multi-factor authentication when you sign in.

Get Started

Facts

Management Type
Advisor-Executed Trades
Portfolio Composition
Stocks
Optimizations
  • Automatic Rebalancing
  • Rebalance Recommendations
Free Trial
Minimum Balance
$250
Mobile Support

Company Information

Founded Year
2010
Website
https://www.motifinvesting.com
Email
info@motifinvesting.com

Related News

  • Motif Investing Announces Plans To Shut Down In May - Financial Advisor Magazine - Thu Apr 23 07:00:00 UTC 2020
  • Investing Platform Motif to Shut Down - ThinkAdvisor - Sat Apr 18 07:00:00 UTC 2020
  • After much acclaim but not enough profits, Motif shutters and sells itself off for parts with Folio buying the RIA and retail accounts - RIABiz - Wed Apr 22 07:00:00 UTC 2020
  • Charles Schwab, Folio Investing and maybe Goldman Sachs are splitting up Motif accounts, employees and indices - Financial Planning - Wed May 13 07:00:00 UTC 2020
  • Schwab To Buy Technology, Add Talent From Now-Defunct Motif Investing - Financial Advisor Magazine - Fri May 08 07:00:00 UTC 2020
  • Motif Investing To Close - ETF.com - Tue Apr 21 07:00:00 UTC 2020
  • Motif’s Shutdown Seen as ‘Tip of the Iceberg’ - ThinkAdvisor - Thu Apr 23 07:00:00 UTC 2020
  • Motif to End ETF Indexing Deal With Goldman - ThinkAdvisor - Mon Apr 20 07:00:00 UTC 2020
  • RetirementRx Amid Irrational Exuberance - Seeking Alpha - Fri Sep 04 07:00:00 UTC 2020
  • Pioneering Bay Area fintech shuts down as Charles Schwab, others eat its lunch - San Francisco Business Times - Wed May 06 07:00:00 UTC 2020
  • Responsible robo-advisor Motif shuts down, with Folio and Charles Schawb divvying up the business - ImpactAlpha - Mon May 11 07:00:00 UTC 2020
  • Why Charles Schwab is gobbling up a failed Bay Area company’s technology - San Francisco Business Times - Fri May 08 07:00:00 UTC 2020
  • Schwab Completes Motif Deal, Adds Staffing Info for RIAs - ThinkAdvisor - Wed Jun 24 07:00:00 UTC 2020
  • Investing in Surfaces in Renoir's 'Toni' - PopMatters - Fri Sep 04 07:00:00 UTC 2020
  • Charles Schwab Completes Acquisition of Motif's Technology Capabilities - Business Wire - Tue Jun 23 07:00:00 UTC 2020
  • Schwab to buy tech assets of shuttered portfolio software firm Motif - Citywire USA - Fri May 08 07:00:00 UTC 2020
  • Schwab to Buy Motif's Technology in All-Cash Deal - ThinkAdvisor - Thu May 07 07:00:00 UTC 2020
  • Who actually uses robo advisors? New data reveals surprising answers - Financial Planning - Fri Sep 11 07:00:00 UTC 2020
  • Schwab To Launch Fractional Share Investing In June - Financial Advisor Magazine - Wed May 06 07:00:00 UTC 2020
  • With the action at Motif, Folio and Parametric as exhibits, RIAs may be on the verge of buying investments more like Spotify music, less like CDs - RIABiz - Mon Jun 22 07:00:00 UTC 2020
  • What Happens If Your Stockbroker Shuts Down? - Forbes - Tue Jul 21 07:00:00 UTC 2020
  • Motif Launches the First Free Direct Indexing Product With $10000 Minimum - Business Wire - Fri Nov 15 08:00:00 UTC 2019
  • Folio Investing Review: Diversify Your Portfolio with Ease - Investment U - Wed May 27 07:00:00 UTC 2020
  • Goldman-Folio Deal: The Pros and Cons - ThinkAdvisor - Wed Jun 10 07:00:00 UTC 2020
  • Online Brokers See Record Activity Through Volatility - Investopedia - Thu May 14 07:00:00 UTC 2020
  • Motif and Goldman Sachs launch new, co-branded indices for better performing ETFs - TechCrunch - Thu Mar 07 08:00:00 UTC 2019
  • 'Antebellum' Review: Janelle Monáe In Contrived And Confusing Socially Conscious Horror Hybrid - Deadline - Sat Sep 19 00:53:00 UTC 2020
  • Goldman to Buy Folio Financial, Venture Into RIA Custody - AdvisorHub - Thu May 14 07:00:00 UTC 2020
  • Is Motif Investing Right for Your Investing Motif? Is it Worth The Cost? - The Dough Roller - Mon Jun 29 07:00:00 UTC 2020
  • “Light is the new chrome”: Light design of the new Volkswagen ID.4 - Automotive World - Mon Sep 21 15:16:37 UTC 2020
  • Motif Investing Performance Review 2020: Returns, Fees, and More! - Business Insider - Tue Jan 14 08:00:00 UTC 2020
  • As Motif exits stock-bundle game, Schwab piles in with 'Slices,' fulfilling a pledge to offer free fractional shares - RIABiz - Wed May 06 07:00:00 UTC 2020
  • How to Make Money with Motif Investing for Beginners - The Dough Roller - Wed Aug 02 07:00:00 UTC 2017
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  • The 8 trends shaping the Chilean wine industry - The Drinks Business - Tue Sep 22 10:19:37 UTC 2020
  • Schwab (SCHW) Closes Deal to Acquire Certain Assets of Motif - Yahoo Finance - Wed Jun 24 07:00:00 UTC 2020
  • Fidelity adds fractional share trading to retail online brokerage - InvestmentNews - Wed Jan 29 08:00:00 UTC 2020
  • What is Motif Investing? - Global Banking And Finance Review - Fri Jun 29 07:31:45 UTC 2018
  • Motif Gets $25M Series C Led By Goldman Sachs For Its Theme-Based Stock Investment Platform - TechCrunch - Fri Apr 12 07:00:00 UTC 2013
  • The Brief: Visa Foundation doubles down (podcast), Mission Investors Exchange is on, Abacus' Brent Kessel walks the talk, Charles Schwab and Folio divvy up Motif - ImpactAlpha - Mon May 11 07:00:00 UTC 2020
  • Motif Investing: How to Invest Around a Theme - Bloomberg - Thu Oct 08 07:00:00 UTC 2015
  • Motif Founder and Chief Executive Officer on Responsible Investing Online - Bloomberg - Tue Dec 03 08:00:00 UTC 2019
  • Motif Announces First Diversified Cryptoassets Portfolio for Individual Investors - Business Wire - Wed Jul 18 07:00:00 UTC 2018
  • Amid pandemic, Wealthfront's risk parity fund faces rough stretch, reviving questions about the wisdom of a 'millennial' robo using something as 'Wall Street' as leverage and active management - RIABiz - Thu Apr 30 07:00:00 UTC 2020
  • The Best Impact Investing Apps - Kiplinger's Personal Finance - Wed Oct 09 07:00:00 UTC 2019
  • Motif Investing: Money Grows On Ideas - Forbes - Thu Apr 05 07:00:00 UTC 2012
  • Where Charles Schwab Stands on 3 Key Acquisitions - The Motley Fool - Sat Jun 27 07:00:00 UTC 2020
  • Another Index Provider Preps Coronavirus Funds - AdvisorHub - Fri Apr 24 07:00:00 UTC 2020
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  • Motif Investing Review - The Next Generation of Investments - Modest Money - Wed Oct 25 07:00:00 UTC 2017
  • 4. Motif Investing - CNBC.com - Tue Jun 17 07:00:00 UTC 2014
  • SEC Committee Meeting to Focus on Diversity in Asset Management - ThinkAdvisor - Wed Jul 08 07:00:00 UTC 2020
  • Fidelity Loses Top Slot: Q2 Robo Report - ThinkAdvisor - Mon Aug 10 07:00:00 UTC 2020
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  • Is COVID proving that efficiency is overrated? - The American Genius - Mon Sep 21 15:22:33 UTC 2020
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  • Best Robo-Advisors for Socially Responsible Investors - Investopedia - Thu Sep 19 18:15:56 UTC 2019
  • Unison rival Patch Homes changes name to Noah amid stormy times - San Francisco Business Times - Wed Mar 25 07:00:00 UTC 2020
  • Coronavirus impact on remote work, wealthtech, rob advice and more - Financial Planning - Tue May 05 07:00:00 UTC 2020
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  • JPMorgan Backs an Online Broker, Motif Investing - The New York Times - New York Times - Thu May 08 07:00:00 UTC 2014
  • How does Motif make money? - VatorNews - Mon Oct 10 07:00:00 UTC 2016
  • 44. Motif - CNBC - Tue Jun 07 07:00:00 UTC 2016
  • Volkswagen teases light design of new ID.4 - ETAuto.com - Tue Sep 22 14:35:16 UTC 2020
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  • Investing in Fintech Companies and Stocks - Nanalyze - Thu Jun 04 14:17:36 UTC 2020
  • Excited for drones? Green energy? Motif lets you invest in ideas, not stocks - Digital Trends - Tue Apr 19 07:00:00 UTC 2016
  • New Year's Resolutions for Sustainable Investing - Morningstar.com - Thu Dec 26 08:00:00 UTC 2019
  • Can Fintech Help Save Small Businesses Amid Coronavirus Outbreak? - ETF Trends - Tue Apr 14 07:00:00 UTC 2020
  • The Next Frontier: Motif Introduces Artificial Intelligence Portfolio - Business Wire - Tue Mar 27 07:00:00 UTC 2018
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  • Smarsh Buys Cybersecurity Firm Entreda - ThinkAdvisor - Thu May 21 07:00:00 UTC 2020
  • Best Places to Open an IRA – Forbes Advisor - Forbes - Tue Jul 30 07:00:00 UTC 2019
  • Personal Capital sells to Empower Retirement in $1B deal - Financial Planning - Mon Jun 29 07:00:00 UTC 2020
  • Fintechs For Sale: Post-Covid, It’s Partner Or Perish For Many Startups. Here’s A Buy List. - Forbes - Mon May 11 07:00:00 UTC 2020
  • A drastic pivot for Motif as it sees big changes in advisory trends - Financial Planning - Tue Sep 27 07:00:00 UTC 2016
  • 2 ETF Stories Worth Watching - ETF.com - Fri Aug 10 07:00:00 UTC 2018
  • Charles Schwab Will Be The First Major Broker To Let People Buy Fractions of Stocks - Forbes - Thu Oct 17 07:00:00 UTC 2019
  • Man behind new machine-driven ETFs says this is the future of investing - CNBC - Tue Mar 12 07:00:00 UTC 2019
  • Pershing, courting digital wealth managers, teams with Motif - InvestmentNews - Tue Feb 03 08:00:00 UTC 2015
  • IMF May Buys: The 13 Stocks I Added To My Portfolio - Seeking Alpha - Mon Jun 01 07:00:00 UTC 2020
  • Vanguard Changes Key Leaders in Investment Management: Portfolio Products - ThinkAdvisor - Mon Nov 25 08:00:00 UTC 2019
  • What's Next for Chaos in the Custodial Space? - ThinkAdvisor - Thu Jun 25 07:00:00 UTC 2020
  • QuoteMedia Enhances Quotestream with the Launch of QuoteMedia Marketplace - GlobeNewswire - Thu Jul 23 07:00:00 UTC 2020
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  • How to Buy All Five FAANG Stocks for $46.15 - Profit Confidential - Tue Feb 18 08:00:00 UTC 2020
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  • Goldman Sachs partners with Motif on thematic ETFs - ETF Strategy - Mon Mar 11 07:00:00 UTC 2019
  • QuoteMedia Q1 2020 Financial Results and Investors' Conference Call May 14, 2020 - GlobeNewswire - Fri May 08 07:00:00 UTC 2020
  • Small businesses must go digital to survive (and thrive) - The American Genius - Mon Sep 14 16:24:32 UTC 2020
  • J.P. Morgan, Motif partner to allow individuals to invest in IPOs - MarketWatch - Wed Oct 21 07:00:00 UTC 2015

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